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Competitor Analysis
Competitor Analysis
Through a deep analysis of our competitors' onboarding processes and user reviews, I discovered what worked for their audience and what their pain points were. This was also an effective insight into how FlexFlow's onboarding process should flow and what a comfortable pricepoint for users would be.
Content analysed:
Brand Vision
Design Patterns
Positive User Feedback
Common User Painpoints
Conversation Mining
Conversation Mining
I spent a lot of time leafing through social media, yoga and pilates discussion groups and reddit threads. I identified the type of language our target audience uses to connect with each other, but also how they connect with our competitors. Thanks to ChatGPT, I could easily isolate repeated words and phrases collected from multiple sources of user generated content. This helped create my brand's tone of voice and archetype, which is essential both for a great user experience and creating an effective internal style guide during the ideation stage of the UX process.
User Interviews
User Interviews
I interviewed 5 participants who each had experiences with different fitness apps, subscriptions and free trials.
From chatting with these users, I gathered key insights into their user journeys. We dived into what they loved about their experiences, their opinion on fair pricing, and I also discovered some common user pain points.
Customer Personas
Customer Personas
By analysing the data I had gathered from each research method, I could create user personas for my brand.
These personas would help me strategise my content while keeping my target audience in mind.
Key Research Findings
Key Research Findings
Subscription Findings
Ease of Use
Subscription Cost
Transparency
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