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As an intern at Crezco, a leading UK-based fintech startup, I worked with my UX Writing team on an object-oriented UX project.
Over 12 weeks, we conducted essential user and competitor research, completed a content audit, and performed user testing to provide the requested deliverables to the UX lead and stakeholders.
This case study details the project's journey showcasing our efforts, successes and all the bumps in the road.
Intro: The plot
Intro: The plot
Problem:
Problem:
Much of Crezco‘s naming can be confusing to users. Sometimes it’s too technical, general, or similar to other product's concepts in the FinTech space.
Goal:
Goal:
Improve user experience by creating a set of persuasive and actionable phrases that remain consistent across the company's app.
Our work with Crezco is under NDA, but I'll share as much as I can with you here. If you'd like to know more just send me an email to arrange a meeting and discuss the processes in depth.
Methodolody: Research, Audits and Testing
Methodolody: Research, Audits and Testing
Recommendations: Delivering Results
Recommendations: Delivering Results
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