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UX Writing Hub: Content First Design Project
FlexFlow
FlexFlow
Project Background:
As a student of the UX Writing Hub, I spent 6 weeks creating a fictional product from scratch.
Project Scope:
Create a user journey: Onboarding
Extensive user research
Competitor analysis and market research
User testing
Prototype creation using Figma
Mission Statement:
Mission Statement:
"Everyone says that fitness is for everyone but at FlexFlow, we mean it."
FlexFlow is a fictional yoga and pilates app that offers online classes to users. Users have access to limited classes for free, or unlimited content through a low-cost subscription. Our primary goal at FlexFlow is to make yoga and pilates affordable and accessible. Our users may face barriers like cost, inclusivity, or accessibility limitations. We want to offer classes to individuals who can't or don’t want to attend an in-person studio.
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