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Crezco
Research Goals:
Research Goals:
Determine the terms used by Crezco’s main competitors.
Collect common industry terms and discover the “industry standard”.
As we had a short timeframe, we needed to confirm what terms most required user testing.
Method:
Method:
Our goal was to confirm which concepts were most commonly used among Crezco's competitors.
Audit: Researched each competitor by using their product and confirming which concepts they used for particular user actions.
Quantitative Research: Gathered our insights into the AirTable template for analysis.
Conclusive Findings:
Conclusive Findings:
Inconclusive Findings:
Inconclusive Findings:
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